Many of you may not have the slightest bit of technology experience and building technology experience isn't the easiest thing to do. There are so many things to learn SEO marketing, Google ads, HTML programming, and unlearning java and flash, because search engines can't see java or flash.
I'm in the same boat, I'm building technology experience right now. This blog still has yet to surface on Google, but it has hit yahoo's search engine and even made top position for the search term "technology building blog ". Unfortunately people aren't searching for that term, they are searching for "technology building". So now I have to continue to build my links, because when you drop "blog"off that search. You might find me somewhere around page 100 maybe...
You may be wondering what all this has to do with building technology experience, well by reading my mistakes perhaps you won't make the same ones. Once you have begun to create your links you can't change your URL. You can change your title but it still needs to be relevant to your URL. Having the search terms you want to rank for in Google or Yahoo in your URL is important for SEO.
So what I have learned so far about SEO, Keyword optimization requires keywords through out your web pages or documents. Bolding some of those keywords may help as well or so I'm told. Incoming links should be made hyper linked to the exact key word or key word phrase you want to target. By using the keyword that you are trying to rank for in the links you build when bots crawl the web and go through that keyword, they will relate that word to your site. The more times this occurs the more relevant your site becomes to the bots and in turn the search engines.
While many say article directories help in link building I'm against this idea, for the simple fact that those articles are held on pages which carry no weight. If you are using the Google toolbar to check page ranking, then you will notice the main page of the article directories may have a high page rank. Where as the articles themselves don't, or at least not until they have been promoted considerably.
What does all this mean?
Take time before building your web page do key word searches before building back links, because once you start making those links changing your URL would generate a 404 error.
Once you have built your web page or in my case blog. Work on back links, but do not listen to those who would promote spamming of articles with back links, these links will carry no weight to Google.
Instead use legitimate sources. Old friends with page rank two or above are a considerable help of course. When arranging for a link exchange, ensure your link will be placed on a ranking page. If it's not on their front page. The page they have a page rank on, then it's no use to you, at least not for SEO. Those who would place your link on a separate page with 100 more are doing you no favors. Google will likely view this as link farming. This could potentially even get you banned from Google indexing in the future.
Those who believe that it's as simple as 1. build web page 2. submit to search engine 3. be happy. Will be in for a serious surprise. If this has helped you in any way do me a favor tell your friends, more traffic means I make more money providing helpful tips for you and your friends.
Word of mouth was the original advertiser before search engines took that title. Word of mouth is my solution for back linking, word of mouth, and patience. While you could buy black hat methods to rank in days. It's likely you would end up banned shortly there after, or you will be blackmailed into a monthly subscription. If you don't pay your subscription your rank go back to nothing as fast as it jumped up.
Good luck to all you out there who are struggling to make your sites stand out.
